A large retail client was looking to create a delightful and seamless experience for their customers across their brick & motor stores, mobile, online and kiosk experience
Pensaar co.created the solution with the retail company. Starting with building customer empathy, then creating disruptive solutions that we tested with customers and refined. The designs are currently being implemented
MEN BUY, WOMEN SHOP
Know your customers better than they know themselves
Men come in with a need that is to be met where as shopping is a social thing for women. They shop with others and even try outfits together and provide opinions. Men have a list and simply buy what they need.
Multiple concept directions were co-created to delight customers. Both men and women.