April 2017 - Pensaar

Design Heuristics

The 10 Heuristic Design Principles

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Screen Shot 2017-04-27 at 6.50.02 PM

Herzberg’s two-factor theory of motivation

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connect with end users

Importance of a Design Strategy for a Brand in India

A customer is four times more likely to defect to a competitor if the problem is service related than price or product related

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