Case Study

Waste Management

Business Transformation

with a waste management social enterprise

Developed new business solutions and revenue models in the waste management business.


Visioning with key stakeholders helped define a clear vision and build new revenue models that would transform business. The vision was to enable “Today’s waste pickers to become tomorrow’s circular economy practitioners”; empower the transition from a physical worker to a knowledge worker.


One of our biggest challenges was to understand the scope of waste disposal and segregation in Bangalore. We conducted contextual inquiries, visited dumping & segregation grounds, spoke to waste pickers and households to understand their disposal habits. Also involving key policy influencers gave us a view into the challenges that arise in enforcement and the waste life cycle. This exposed gaps that needed to be addressed and challenges to focus on that needed immediate solving. We co-created with stakeholders to define a vision for the company before narrowing down to key solutions to focus on. Experiments were designed keeping priority solutions in mind, to then execute on the field and gauge which ones would work best.

Building Actionable Customer Insights
The Future of Transportation
Strategy & Experience Design
Insights For Innovation