Case Study


The Future Of Transportation

for a multinational automobile manufacturer

Increased cost of their trucks posed the problem of decreased sales. They aimed to solve this without compromising on their commitment to quality


Conceptualized mobile based solutions for services beyond Fleet Management System. Solutions involved leveraging data inputs from the connected trucks and provided one-stop solutions by connecting all stakeholders involved in transportation.


At Pensaar, we believe in identifying the root cause of the problem and solving it from the core. To get there, an extensive ethnographic research was conducted among the following:

  • Fleet Owners
  • Drivers
  • Brokers

Looking at the problem from its roots and not just polishing the periphery, we spoke to end users, the truck drivers to understand their queries and needs. This helped us get a thorough understanding of the goals and behavior of a group of users. Also, the team held joint sessions with the stakeholders to build empathy towards the customers and employees. Design thinking co-creation was held to get to insights. The Empathy Map drew out user’s words, actions, thoughts and feelings to fully comprehend user needs.

Building Actionable Customer Insights
The Future of Transportation
Strategy & Experience Design
Insights For Innovation