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Why companies must focus on creating a culture of innovation through design thinking

Deepa Bachu for FirstpostThe article was first published on FirstpostIn a fast-paced world where market incumbents can get toppled by start-ups, creating a corporate culture of innovation has never before been more important. A culture that is obsessed with improving customer experiences and encouraging a more open, collaborative approach to innovation. Putting customers at the center of the […]


MY STARTUP IDEA: StayAbode and Pensaar founders on their eureka moments

‘I wanted to bring the human factor into software’: Deepa Bachu. The idea: Pensaar, Consulting service for innovationEureka moment: “I was always looking at bringing the human factor into software,” says Deepa Bachu of her experience of working as an engineer in the US. She returned to India, while working for Intuit. “I worked for ten […]



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