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Why companies must focus on creating a culture of innovation through design thinking

Deepa Bachu for FirstpostThe article was first published on FirstpostIn a fast-paced world where market incumbents can get toppled by start-ups, creating a corporate culture of innovation has never before been more important. A culture that is obsessed with improving customer experiences and encouraging a more open, collaborative approach to innovation. Putting customers at the center of the […]

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MY STARTUP IDEA: StayAbode and Pensaar founders on their eureka moments

‘I wanted to bring the human factor into software’: Deepa Bachu. The idea: Pensaar, Consulting service for innovationEureka moment: “I was always looking at bringing the human factor into software,” says Deepa Bachu of her experience of working as an engineer in the US. She returned to India, while working for Intuit. “I worked for ten […]

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Pensaar and Hasiru Dala combine ‘Design Thinking Solutions’ to innovate

Ad Gully | 22 November 2016

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Importance of a Design Strategy for a Brand in India

Silicon India Magazine

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A ‘design studio’ to call her own

Deccan Herald | Deepika Nidige, January 30, 2016

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Pensaar, a Design Thinking Firm Launches in India

Shonali Advani | ET Bureau | 09 December 2015, 3:53 PM IST
Pensaar fosters design thinking with CXOs and their teams.

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