Experiment – Assumption Testing
By identifying the key underlying assumptions in your idea (s), you can reduce risk and fix weak spots. Reduces the risk in disruptive & edgy concepts by surfacing the ‘have to believe’ assumptions.
Hardwired as we are to solve problems, it is very easy to get attached to an idea that you come to believe is good. Identify key assumptions being made about your ideas, assumptions that if proved wrong, the whole idea will fall flat on its face.